How many errors can there be in 23 seconds of an advertisement?


What follows is an expanded version of a complaint sent to the ACCC. (The ACCC complaint form limits the amount of text than can be entered.)


I wish to complain about the Australian Government “Climate Change” advertisement currently showing on Australian TV (August, 2008). The text of the advertisement is as follows:
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Clearing the Smog of Beijing with “Coal by Wire.”


A statement by Viv Forbes, Chairman of the Carbon Sense Coalition.
[PDF version of this document is here; 32KB]

As the TV turns nightly to Beijing, we can expect chilling pictures and doomsday comments about the “Asian Pollution” and the “Beijing Smog”. This will induce media and political scaremongers to use these images to sell dud products like the “Carbon Pollution Reduction Scheme”.

It is not carbon dioxide from burning coal that pollutes the skies of Asia and Africa. Carbon dioxide (CO2) is a naturally occurring, clean, invisible, beneficial gas. CO2 is an essential part of the natural world but a very minor trace constituent of our atmosphere.
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