The Greenpeace Business Model


DECEMBER 14, 2018

By Willie SoonPatrick Moore

Although Greenpeace relies heavily on marketing, advertising, and free market principles, they promote socialist and anti-capitalist ideals in their messaging.

Greenpeace have successfully created a public perception that they are fighting to protect humanity, nature and the environment from the evils of corrupt industries and vested interests. This perception is so popular and wide-spread that whenever Greenpeace speaks out on an issue it is automatically assumed to be true, and anybody who questions Greenpeace’s claims is assumed to be corrupt. However, as we will discuss in this report, the reality is almost exactly the opposite…

Read More: https://www.heartland.org/publications-resources/publications/analysis-of-greenpeace-business-model

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